Colgate has launched mouthwash for kids. The brand already has toothpaste designed  specifically for kids, with colorful graphics and fun flavors. (Here’s more about how Goodwin Design Group works with Colgate and other brands to design packaging that appeals to kids.)

The new Colgate Kids Mouthwash is an anti-cavity fluoride rinse, and is available in flavors like Bubble Gum Swirl and Turtle Power Fruit, which features images of the Teenage Mutant Ninja Turtles characters.

Philip Durocher, VP / general manager, U.S. Oral Care Marketing, Colgate-Palmolive, commented:

“It’s important for kids to adopt healthy oral care habits at an early age and the new Colgate Kids Mouthwash helps parents make brushing and rinsing a fun part of kids’ daily routines.”